100 dagar is Norway's smallest music-industry festival and focuses specifically on new band and artists found on the southwest and west side of the country.

This year's poster illustrates an expression of the "desert walk" it feels like to be in for a new artist. Meeting the big mastodons in the industry may seem like a big step to many.

Using strong complementary colors, makes the poster stands out in the cityscape, becoming an eye-catcher.